Stop Pleasing Everyone

Embrace your authenticity

Supporting independent, boutique hoteliers and lifestyle brands by deconstructing overcomplicated marketing and rebuilding brand strategies that make an actual impact.

Your brand isn't suffering from a lack of platforms or pretty templates.

It's drowning in marketing noise because you're trying to please everyone while saying nothing at all.

Mary-Catherine (M-C) strips away the unnecessary layers that are suffocating your brand's true identity.

No more endless strategy sessions that lead nowhere.

No more "trendy" buzzwords that mean nothing.

She’s here to build your authentic brand foundation that transforms how your ideal customers think, feel, and act.

Branding Marketing Strategy Speaking

L i s t e n u p

Your hotel and lifestyle brand possess an unbelievable amount of power.

It’s time to take control of your brand, have confidence in your process, and implement strategies for customer experience in totality.

Your next evolution is ready to be unleashed.

Since 2007, M-C has been helping brands sharpen their CEO mindset, voice, and positioning, creating sensorial experiences for independent hospitality and lifestyle brands.

With bold, action-packed insights, she’ll help you uncover what sets your brand apart and turn your marketing into an intentional, results-driven brand.

Ready to go all-in on your brand?

What Do you Need Help With?

New PODCAST Episode

Time to reveal the whole truth on The Corporate Couch

Listen as chat with Jeff Pelaccio about

• How your past haunts you (or in this case, helps you!)
• Being raised by the DIVAs and how that became the Fortissima approach
• Having a seat at the table propelled ambition and confidence
• Succession and long-term planning
• How brand and marketing strategy is *really* business strategy
• Why your brand should ooze sensorial marketing, beyond visual aesthetics - going deep into emotion and data-driven decisions