Elevate your BRanding and Marketing with Strategic Leadership

Your brand deserves dedicated marketing leadership with an unwavering commitment to your bottom line, operational goals, and customer experience.

As a fractional marketing & brand strategist, I bring over 17 years of experience helping boutique, independent hoteliers and lifestyle businesses thrive through intentional branding and strategic execution.

Executing Strategically

Every business has unique marketing needs, but not every business or circumstance requires a full-time marketing director. My fractional leadership services provide the perfect solution—expert guidance, strategic oversight, and hands-on implementation when you need it most.

Operating as an extension of your team, I seamlessly integrate with your existing operations to:

  • Activate marketing strategies aligned with your unique brand positioning and revenue goals

  • Focus on sensorial and experiential marketing that engages all senses

  • Oversee collaborative marketing initiatives from conception to execution internally or externally

  • Communicate happenings across all departments and channels—events, promotions, brand partnerships

  • Create and manage marketing campaigns that drive bookings and engagement

  • Support content opportunities to showcase your unique offerings

  • Plan and execute activations & events that position your property as a destination in the region, state or local community

  • Drive fresh revenue ideas with current day relevant ideas

Unlike traditional consultants who focus solely on strategy, my approach combines big-picture strategic thinking with practical execution. I don't just tell you what to do—I roll up my sleeves and implement the solutions your brand needs alongside yourself or your team.

From contributing copy and graphics to managing digital updates and coordinating press releases and overseeing event logistics, I bring both strategic vision and operational expertise to every project.

Fractional CMO PROCESS

  • I begin with a comprehensive audit of your current brand and marketing efforts, identifying opportunities and challenges unique to your brand.

  • Based on your specific goals and budget, I create a tailored marketing roadmap focused on driving revenue and enhancing guest and customer experiences.

  • I work alongside your team to execute strategies, manage vendors, and ensure all marketing initiatives align with your brand vision. Through regular performance checkins and strategic adjustments, we ensure your brand & marketing efforts consistently deliver results within our outline timeframe.

  • "M-C educated us on power of marketing and analytics. This completely changed the way we approach our audience.”

    — Kelley Gatlin, The Gresham Group

  • "M-C knows how to bring a brand to life. Her insight gave me more clarity and decisiveness."

    — Mindy Ramirez-Setser, M Events International

  • "I highly recommend M-C to lead any discussion or workshop. It helped me understand the hows, whys, why not, goals, how to maintain relationships, and ultimately gave purpose to every little detail.”.

    — Tera Coughlin, Tera Coughlin Styling

  • "You'll be forced to stay on track! We have always enjoyed M-C's eye on strategic experiences and partnership in business goals.”

    — Lori Jamison, Heaven Scent Collective

Your Business Deserves Expert Strategic Implementation

True brand magic happens when you have the right strategic partners guiding your efforts. As your fractional brand and marketing strategist, I bring the expertise, accountability, and fresh perspective needed to elevate your brand’s marketing strategy without the overhead of a full-time executive.

Let's work together to share your unique story, create memorable guest and customer experiences, and achieve your business goals with tactical execution.

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